The Blog of Kendall

Observations and Interests of Kendall Schoenrock – Web 2.0, Startups, Technology, & Other Fun Stuff

January 19, 2007

Hilarious Music Video: Females Respond to SNL’s Short “Dick in a Box”

Written by
Kendall Schoenrock

Pennsylvania University gals respond to Saturday Night Lives’ Digital Short “Dick in a Box” from Andy Samberg and Justin Timberlake.

read more | digg story

Inside Music Media has a great post on why this is such a great viral video.

Oh, did I mention — no digital rights management. You can steal it, refer it, use it as much as you like.

These two young entrepreneurs could also teach the labels about marketing, too. Their web site has related, unpretentious writing about the parody and what they plan to do in the future for an encore. They know a thing or two about marketing. They auctioned off their “box”, the one wrapped in a red ribbon and appearing in the video, on eBay for $1,525. They now plan to donate it to a Philly-area charity (Yo Yo Yo). They’ve got links to Keith Olbermann’s MSNBC “Countdown” show where the hard hitting Olbermann was as taken by these girls as I was when he featured them Friday night.

And, Leah Kaufman can sing!

– Jerry Del Colliano, Professor of Music Industry at USC Former TV and Radio Broadcaster Founder of Inside Radio

Here is where it all started:

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